APR’s Press Relations and Influencer Marketing divisions develop bespoke communication strategies in France and internationally, ensuring strong, consistent, and long-term visibility for our clients across the lifestyle, design, and luxury sectors.

Drawing on an in-depth understanding of both media landscapes and digital ecosystems, our press officers and influencer marketing specialists work closely with French media as well as an international network spanning more than 70 countries. This expertise enables us to support our clients throughout the year, promoting their projects and maximizing their visibility during major design and creative industry events, including Paris Design Week, Maison&Objet, Paris Déco Off, Paris Déco Home, PAD Paris, Art Paris, London Design Week, Decorex, Collect Art Fair, PAD London, Collectible Brussels, Dubai Design Week, and Salone del Mobile in Milan.

APR also views influencer marketing as a strategic driver of positioning, desirability, and brand awareness. Our expertise is built on a targeted and international approach, carefully aligned with each client’s identity and objectives. We identify, select, and engage influential profiles, including content creators, opinion leaders, and digital talents whose aesthetic sensibilities and audiences closely match the DNA of the brands we represent.

Our French and international teams design tailored press and influencer relations strategies to maximize brand visibility and impact among highly qualified audiences. This includes the development of targeted media and influencer lists in France and abroad, personalized outreach, collaboration management, and the coordination of dedicated activations and campaigns.

Every initiative is designed to generate targeted visibility, build credibility, and ensure our clients have a lasting presence in the discussions that matter.