Our Expertise

Founded over 20 years ago by Alexandra Poster Bennaim, of Franco-British nationality, the APR agency specializes in the art of living (interior architecture, design, decoration, art crafts, hospitality...). Our recognized and targeted experience has allowed us to acquire an in-depth understanding of the sector and to forge strong links with its various players on an international scale.

This expertise enables APR to carry out completely personalized press and influence relations with journalists, media and influencers from around the world.

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Our Key Figures

2541 publications per year

26,4M€ advertising value

70+ countries reached

102k new followers per year

Welcome to APR Agency

With over twenty years of experience, we develop 360-degree communication strategies where our expertise meets that of our clients.

Creative and innovative, our French and international teams collaborate closely to promote and share a unique story: yours.

Thanks to the talent and loyalty of our clients as well as journalists and influencers, APR agency has become a key reference in the press relations and digital communication sector.

Alexandra Poster Bennaim

the proud founder of APR

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Our Strengths

Our Approach

APR stands out for its personalized approach. Each agency team is responsible for a limited number of clients to guarantee each one singular attention and unfailing responsiveness, from the creation of communication content to the strength of proposals and support for brand development.

An International Dimension

APR has a solid network of media, journalists and influencers across more than 70 countries. Our multilingual teams ensure that our clients' messages resonate beyond borders, generating impact and recognition in France and internationally.

360° Missions

We offer a comprehensive approach, combining traditional press and digital strategy to maximize the exposure and impact of our clients. From brand creation to the development of tailor-made press communication strategies, including the management of press events and social media accounts, we offer end-to-end solutions.

Specialized Teams

The APR agency is made up of three divisions

French Press Relations Division

The French press relations team works specifically with the French press. Its perfect knowledge of the media as well as that of the art of living sector ensure our clients maximum exposure throughout the year and during certain key events such as Paris Design Week, Maison&Objet, Paris Déco Off, PAD Paris...

International Press Relations Division

The international team, made up of English-speaking press relations officers, carries out communication on a global scale by collaborating with media present in more than 70 countries. They also have in-depth knowledge of the art of living sector.

Digital and Influence Division

The digital team manages every aspect of online representation, with expertise in social media and digital marketing. From personalized content creation to optimizing online presence, we harness the power of digital platforms.

Our Press and Influence Relations Expertise

Our expertise is based on a series of actions designed by our French and international teams to maximize the visibility and impact of our clients in the press.

Development of targeted media lists

Identification and contact with influencers

Writing press kits and press releases

Organization and translation of interviews

Coordination of press events